As the most free-spirited and open economic zone in China, the Guangdong-\nHong Kong-Macao Greater Bay Area is constructed towards the destination\nas a quality living circle for living, working and travelling. The integration\nof culture and tourism is a new business format derived from the construction,\nwhich also supports the system architecture of cultured bay area.\nThis paper selects the practitioners of the business format as the research\nsubject, and constructs the competitiveness evaluation index system of cultural\ntourism enterprises in Guangdong-Hong Kong-Macao Greater Bay Area\nthrough Delphi method and Analytic Hierarchy Process from five dimensions\nof resource endowment, financial operation, cultural creativity and technology,\nregional environment and potential development, taking Guangzhou\nLingnan Group, Shenzhen Overseas Chinese Town and China Travel HK as\nthe empirical test objects. According to the test results and analysis, the research\nproposes the path for enhancing competitiveness of cultural tourism\nenterprises under the new circumstances and discusses the future development.
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